Leading Educators is a leading curriculum-based professional learning services provider serving K-12 school districts nationwide.

I joined Leading Educators as they were launching their new strategic plan to support expansion of their sales and marketing capacity, and an innovation agenda, including initiatives focused on AI-enabled instruction. Key activities included:

• Go-to-Market Strategy

• Thought Leadership

• Event Proposals

• Op-Eds

External visibility increased significantly following the launch of this campaign, including media coverage from key trade publications and nearly 30 speaking proposal acceptances at industry conferences, including ASU-GSV, The Council of the Great City Schools, and SXSWEDU. Additionally, direct service revenue increased 50% year-over-year and cultivated an inbound and referral-driven pipeline, reducing dependence on cold RFPs and fueling qualified demand through digital campaigns and content marketing