Intellispark helps PreK-12 schools, families, and communities implement a new approach to promoting student success.

The company had recently raised a round of funding and was looking to test a new growth model for scaling its solution with end-users. They looked to me to help develop a rapid prototype for testing their campaign and setting up campaign metrics to measure success. The goal was to test early models and validate proof of concept for future GTM activities. Key activities included:

• Customer Journey Mapping

• Concept Evaluation

• Marketing Exectuion

• Conversion Optimization

• General Advisory

Reviewed points of friction in the customer journey and advised on strategies for reducing/eliminating that friction in shifting to a product-led growth strategy for the business. Designed and ran a social media/landing page test to gauge the interest of individual teachers in using Intellispark as a way to help know the name, face, and story of each kid and provide better support. Developed and ran a digital marketing campaign to drive interest in demos and free trials of Intellispark by individual high school counselors, assistant principals, and principals. Developed strategies for moving from individual adoption to schoolwide adoption, including consideration of business models (e.g., free for an individual, pay wall for team-based services, etc.). Served as an advisor to the founders on general business matters.