Informed K12 is a workflow and business process automation solution for K-12 school districts.

Joined post–Series A as the first-ever marketing hire. Laid the foundation for marketing strategy and early-stage, pre-revenue stage; developed GTM strategy, pricing, and messaging to support product relaunch. Built marketing infrastructure and digital presence; supported the first phase of revenue growth. Rebranded and relaunched the organization.

• GTM Strategy

• Rebranding

• Digital Marketing

• Hubspot Implementation

• Product Marketing

• Pricing and Packaging